2D Code News
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2d-code.co.uk - Reporters Without Borders are not new to QR Codes having used them in their talking heads campaign last year. Now they are using a QR Code in their #DeadTweet press and poster campaign (image below) to raise awareness of the 38 citizen journalists and media workers who have been killed by the Assad government in Syria since March last year. Read more
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cbc.ca - A farm family south of Edmonton have created what may be the world's largest QR code with their corn maze. Read more
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forbes.com - Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Read more
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marketingweek.co.uk - McDonald’s is to put QR codes on all food packaging sold at its Olympics Park venue during the Games to give customers access to nutritional information about its products, one of a number of innovations unveiled today (26 July) on the eve of the start of the Olympics. Read more
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mobilecommercedaily.com - Half of all people who buy products online first go to a bricks-and-mortar store to do their research, according to a recent ClickIQ survey of 900 shoppers. Known as “showrooming,” this habit is taking an increasingly large bite out of retailers’ bottom lines. Read more
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mobilemarketer.com - Procter & Gamble’s CoverGirl cosmetic brand is using mobile bar codes to bring its static magazine pages to life. Read more
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