One of the more prominent QR Code promotions is that of Heinz ketchup. Heinz had previously used a QR code on its 20 ounce ketchup bottles that promoted the new environmentally-friendly bottle. More than one million customers scanned the QR Codes, mostly in restaurants. In addition to the QR Code scan, Heinz also offered a text message marketing program to satisfy those consumers that do not have a smartphone.
It just makes sense. You sit down to order your lunch or dinner and then there is a lull until your food comes. Look around the restaurant and you’ll see most diners doing something on their smartphones or traditional dumb phones. What a great time to scan the QR Code on the back of the ketchup bottle that’s in the middle of the table.
Heinz conducted a new QR Code promotion over the Veteran’s Day holiday. Customers can scan the QR code on the back of the bottle to send a personal thank you to veterans. For each thank you sent through a “Like” on the Heinz Facebook page, Heinz will donate 57 cents to the Wounded Warrior Project. The fronts of the bottles will have “Thank You Veterans” on it.
In addition to the ketchup bottles, Heinz supplyied table top signage and worked with operators to incorporate additional incentives and dining promotions in the restaurants.