One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays have always had a stronger significance during the holidays as many stores will go the distance to make them look more special for the holiday season. Auction giant eBay has developed a way to make the experience a bit more benevolent with the emerging technology of QR codes called the Give a Toy Store.
Charity and giving to those less fortunate is just as much a part of the holidays as window displays and decorations are. As part of two storefronts in New York City and San Francisco when the QR codes are scanned next to virtual toys in the displays it will make donation amounts between $2 and $25. The toys in the windows will move around and celebrate each time a donation is made. Customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 up to $50,000.
The action makes a typically passive experience an interactive and engaging one. Embedded QR codes give direct access to the storefront’s window display thus engaging customers through interactivity and charitable donations. It takes advantage of a technology many people already have to expedite the process of donation in a fun way by simply pointing their phone. It redefines the storefront window as a play of action where transactions can occur. Storefronts also never close so transactions can be conducted even after business hours. QR codes make it possible for shopping to occur anywhere subsequently making even advertisements potential shopping spaces. The ease and the convenience also make it more likely people will donate as well.
The promotion is a partnership between eBay and Toys for Tots and will be ongoing until December 9th. The Give a Toy store in San Francisco is located in the Union Square shopping distract while the New York location is near the Macy’s in Herald Square.