We know that Coca Cola always comes up with the most effective and memorable advertising and marketing campaigns for the holidays. This is especially true since it introduced its polar bear holiday mascot in 1993. Every Coke fan knows that the brand’s polar bear appears every winter season to promote the Coke beverage.
Now, Coca Cola is joining the QR code bandwagon for the love of polar bears. The 125-year-old beverage giant has partnered with the World Wildlife Fund to help conserve the bears’ Arctic habitat.
The project is dubbed the “Arctic Home project” and involves changing the look of the brand’s iconic red-colored cans for the first time in history. Some 1.4 billion red Coke cans will be changed to white from November to February in order to draw attention to the plight of the white-furred bears. The white cans will bear the image of a mother polar with her bear cubs in the Arctic. Other Coke-branded drinks, on the other hand, will be sporting white-colored bottle caps.
This project aims to raise money to help protect the polar bears’ habitat. It also aims to encourage local residents to manage some 500,000 square miles of territory in order to provide a home for the bears.
Cups with QR Codes
Aside from the white Coke cans, 7-Eleven is also distributing white Coke cups that bear a quick response code (QR Code). The two-dimensional barcodes will take Coke drinkers to a site where they can download a “Snowball Effect by Coca Cola” app for iPhone and iPad.
The app turns into a Facebook-based snowball throwing game. Scanners who get the most points get the chance to win prizes, including iPads and a trip for two to the Arctic. This QR code program will run until March next year.
The app also takes scanners to a site where they can donate to the cause. Coca-Cola vows to match each $1 donation up to $1 million. The brand has also donated an additional $2 million.