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Facebook Pages, Smartphone Apps and Mobile websites
You can create a campaign for your Facebook page. You need to be the page admin to create this type of campaign on this application.
You can create a campaign for your Smartphone App. The phones will be detected and the users forwarded to the correct stores for their phones. For these type of campaigns, you get to see the number of views each app recieved as a result of sending users to the store via a QR Code.
You can create a campaign for ordinary mobile websites. With the tracking code provided, you can learn what the user did after they viewed the intitial landing page.
Each campaign supports:
- A coloured QR Code image.
- Option to use shortened URLs.
- Vanity URL
- Options to download the image in either eps, svg, jpg, png, gif and pdf formats.
- Ability to change the destination URL at any time without changing the barcode.
QR Code with logos
You can create a Dynamic QR Code with a logo on it. Simply upload the logo and drag it to a desired position.
You can create unlimited number of groups and sort the campaigns accordingly.You can also export the barcodes in formats like png and vector format like eps.
You can create bulk QR Codes for PURLs, Campaigns, vCards, meCards or Calendar. Simply upload a csv file with the required data.
The dashboard shows you a summary of the following data:
- Hour by hour scan reports in realtime.
- Total scans for the period specified.
- Total goals for the period specified.
- Total number of unique scans for the period specified.
- Bounce rate on the landing pages.
- Time spent on the landing pages.
- Total pageviews for the period.
- Other types of traffic coming to the site.
- Pages visited by the user.
- Devices used.
- Location of the user.
- Responses from different print media types.
- QR Code data and the artwork used.
The scans report shows the number of scans for the period specified. It also allows you to compare scans from one campaign versus another. The comparison also includes realtime hour by hour scans.
We define the goals as the main objective why you want to run a QR Code campaign. For example, if you want the user to buy a book, then when they reach the post payment page, the application will count the event as a goal. The goals report shows you the number of goals achieved for the period specified. There is also a tool there that shows you how QR Code goals fairs when compared to traffic sources from social media, search engines, ad networks and email & SMS.
The bounce rate report shows the percentage of users who visited the site but only viewed one page. It also allows you to compare bounce rate in one campaign versus another, and from different sources of traffic, that is social media, search engines, ad networks and email & SMS.
Time on site
The time on site report shows you the average amount of time spent on the campaign landing pages. It also allows you to compare the time spent in one campaign versus another, and from different sources of traffic, that is social media, search engines, ad networks and email & SMS.
The pageviews report shows you the total number of pages a visitor viewed, and the average pages per visit. It also allows you to compare the total number of pageviews in one campaign versus another.
The unique scans report shows you the total number of unique scans, and the conversion rate of each scan. It also allows you to compare the total number of unique scans in one campaign versus another.
The traffic overview report shows you the types of traffic that came in to your site. These include traffic from QR Codes, social media, search engines, mobile ad networks, email & SMS. There is also a trends feature that allows you to see how each traffic type performs over time.
Each traffic is further categorized by its type. For example social media is further broken down to its type like social networks, blogging platforms, etc. Other information shown include the bounce rate, time on site, pageviews and goals reached. You will therefore be in a position to see what works best.
The content overview report shows you the exact pages the user visited. It also shows the number of times they visited those pages and the time they spent on them. You can further analyze the trends on each page.
The demographic reports shows you the age and gender of the users who engaged with your Facebook Pages QR Code campaign, and the number of new 'likes'. For all other campaign types, the report shows you the age and gender of the users who shared your URL on Facebook.
The phone report shows you the phone model used to access your site. You can further analyze the trends on each phone model.
The location report shows you the location where the user accessed your site from. You can view location data by selecting the type of traffic. These include traffic from QR Codes, social media, search engines, ad networks and email & SMS. You can further analyze each location and view street map views of the places.
The media report shows you the type of media that were most effective in a QR Code campaign. You can also view the trends on a specific media type. On the same page, you will find a tool that lets you compare the responses you get from different art work you used.
The same analytics reports are available for viewing in a mobile device, with an interface specifically designed for mobile devices.
You can set the dashboard report to be sent as updates to your email account automatically. These are sent on a daily, weekly or monthly basis. You can also set up live email alerts when a campaign receives a pre-defined number
Create accounts for your own customers giving them the best online tools to help them track their own campaign.
You can now develop your own application and use the API to create a trackable QR Code, and fetch the same detailed analytics reports.
The API supports campaign creation and management, user & subuser management, reports, and embeddable graphs.